<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[JBOWMAN CREATIVE]]></title><description><![CDATA[JBOWMAN CREATIVE]]></description><link>https://www.jbowmancreative.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 08 Sep 2026 04:48:12 GMT</lastBuildDate><atom:link href="https://www.nashvilleppc.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Google Is Renting Out Its Search Data. That Won't Save You.]]></title><description><![CDATA[Google is opening up its ranking, query, and click data to licensees in Europe. Before you celebrate the level playing field, ask a harder question: was data ever the thing standing between you and growth?]]></description><link>https://www.jbowmancreative.com/post/google-is-renting-out-its-search-data-that-won-t-save-you</link><guid isPermaLink="false">6a970fbeafdae5ab2795f08e</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[digital marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 01 Sep 2026 17:47:42 GMT</pubDate><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Google Finally Gave Us AI Search Data. It Tells Us Almost Nothing.]]></title><description><![CDATA[Search Console now shows AI Overviews and AI Mode data to everyone. That sounds like a win. But the numbers are bundled, blurry, and easy to misread. Here is what the report really tells you, and what it doesn't.]]></description><link>https://www.jbowmancreative.com/post/google-finally-gave-us-ai-search-data-it-tells-us-almost-nothing</link><guid isPermaLink="false">6a95dc7c5bedecf2a640c234</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 31 Aug 2026 19:56:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_c2944e0b7e324105819ec894f70b0565~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[GEO Is Not a New Game. It's the Same Game With Worse Referees]]></title><description><![CDATA[The industry is convinced AI search requires a whole new discipline. I looked at the citation gaps, the spam fallout, and the ChatGPT Reddit habit, and came away thinking the opposite.]]></description><link>https://www.jbowmancreative.com/post/geo-is-not-a-new-game-it-s-the-same-game-with-worse-referees</link><guid isPermaLink="false">6a9319374f7694ed1eda709d</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Sat, 29 Aug 2026 17:39:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_961571ca687d4963b5e6132eb56c8a9e~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Simplify Everything, They Said: The Cognitive Load You Just Handed Your Reader]]></title><description><![CDATA[Everyone says answer sooner, write less, simplify. But simplification doesn't destroy the thinking a reader has to do. It just moves it somewhere else, often onto them.]]></description><link>https://www.jbowmancreative.com/post/simplify-everything-they-said-the-cognitive-load-you-just-handed-your-reader</link><guid isPermaLink="false">6a90cb765635ed66de220af0</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Content Strategies]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Thu, 27 Aug 2026 23:42:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_766ae4b4ff3a4e0c96d13adf9f2cf56e~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Your Local Expertise Is Invisible to the Machine]]></title><description><![CDATA[Everyone says a strong global brand earns trust everywhere. But AI does not experience your reputation the way a person does. If your expertise is not machine recognizable, it barely exists.]]></description><link>https://www.jbowmancreative.com/post/your-local-expertise-is-invisible-to-the-machine</link><guid isPermaLink="false">6a8dac7674e96050ac0c4018</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 25 Aug 2026 14:53:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_89dcf8c76b154e848a9dfbac537f3056~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[AI Wrote 1 in 10 Webpages. The Panic Is Aimed at the Wrong Thing.]]></title><description><![CDATA[Pew says roughly 1 in 10 webpages shows signs of AI authorship. Before you panic about robots writing the internet, ask a harder question: was anyone reading the human version either?]]></description><link>https://www.jbowmancreative.com/post/ai-wrote-1-in-10-webpages-the-panic-is-aimed-at-the-wrong-thing</link><guid isPermaLink="false">6a8cb1fd30d700055ab32ed6</guid><category><![CDATA[Content Strategies]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 24 Aug 2026 21:05:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_32434feb6ba541b08359f5e4fff5e46e~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Clicks Are Down. You're Blaming the Wrong Villain.]]></title><description><![CDATA[Your clicks are down and your LinkedIn posts are whispering into the void. Before you rage at the algorithm, ask whether you're even mad at the right thing.]]></description><link>https://www.jbowmancreative.com/post/clicks-are-down-you-re-blaming-the-wrong-villain</link><guid isPermaLink="false">6a85c07361a69360dca87940</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[digital marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 19 Aug 2026 14:40:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_8ea3465633a24375bb9f14e5b017a6f7~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Stop Optimizing for the AI. It Already Decided.]]></title><description><![CDATA[Everyone wants to know how to optimize for ChatGPT and Google's AI answers. I think that is the wrong question. Here is what the AI is really doing when it picks a local business, and why you cannot sweet talk it.]]></description><link>https://www.jbowmancreative.com/post/stop-optimizing-for-the-ai-it-already-decided</link><guid isPermaLink="false">6a831c3a94c21f713a0d4581</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 17 Aug 2026 14:35:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_accd7a4e4d12434db3c13c4397ad1a39~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[The AEO Panic Is Overblown, and ChatGPT's New Index Proves It]]></title><description><![CDATA[AI search was supposed to make everything you know about SEO obsolete. Then ChatGPT went and built an index. Funny how the old plumbing keeps showing up.]]></description><link>https://www.jbowmancreative.com/post/the-aeo-panic-is-overblown-and-chatgpt-s-new-index-proves-it</link><guid isPermaLink="false">6a8077f3a7a7d1a936d48e68</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Sat, 15 Aug 2026 14:30:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_07e53314cacf456196ae0f555bdf576c~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Reddit Didn't Win Search. We Just Stopped Telling the Truth.]]></title><description><![CDATA[Everyone is obsessed with why Reddit is suddenly everywhere in search results. They're measuring the wrong thing entirely, and missing what actually happened.]]></description><link>https://www.jbowmancreative.com/post/reddit-didn-t-win-search-we-just-stopped-telling-the-truth</link><guid isPermaLink="false">6a7ddd13d791ff6850b4e054</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Content Strategies]]></category><category><![CDATA[Social Media]]></category><pubDate>Thu, 13 Aug 2026 15:04:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_7b26f4857ff2498ca42967a86c3252ba~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[GEO Is Not An SEO Problem, And Pitching It Like One Is Why It Stays Broke]]></title><description><![CDATA[Everyone says the next frontier is getting recommended by AI. So why is nobody paying for it? Because SEOs keep pitching a company wide problem as a tactic.]]></description><link>https://www.jbowmancreative.com/post/geo-is-not-an-seo-problem-and-pitching-it-like-one-is-why-it-stays-broke</link><guid isPermaLink="false">6a7b3a2760971ea08f8db5dc</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Tue, 11 Aug 2026 15:05:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_0f34400c1bea4b49a3ee17da55918f03~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[AI Broke Your Attribution Model. Stop Trying to Fix It.]]></title><description><![CDATA[Everyone says you can't manage what you can't measure. AI just made a lot of what matters invisible to your dashboard. Here is what to do about it.]]></description><link>https://www.jbowmancreative.com/post/ai-broke-your-attribution-model-stop-trying-to-fix-it</link><guid isPermaLink="false">6a7891b47e238b0b8ae36bdf</guid><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[SEO Trends]]></category><pubDate>Sun, 09 Aug 2026 14:41:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_1b915bdf8958492aad20c613f79c634f~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Familiar Is Not Trusted, And That Breaks Your GEO Plan]]></title><description><![CDATA[Everyone is scrambling to get recommended by AI tools. But if people use those tools without trusting them, what have you actually won? A hard look at the gap between familiarity and trust.]]></description><link>https://www.jbowmancreative.com/post/familiar-is-not-trusted-and-that-breaks-your-geo-plan</link><guid isPermaLink="false">6a75f322f605b59da3ebb7a0</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Fri, 07 Aug 2026 15:00:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_bfe1ca90682e47d8bd6c5d3578dd49ae~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Stop Measuring AI Visibility Like a Vanity Metric]]></title><description><![CDATA[Everyone is counting how often ChatGPT mentions their brand. Almost no one is asking whether it matters. Here is what to track and what to quietly ignore.]]></description><link>https://www.jbowmancreative.com/post/stop-measuring-ai-visibility-like-a-vanity-metric</link><guid isPermaLink="false">6a735f1883bd56b51ff136da</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Wed, 05 Aug 2026 16:04:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_98d3df68fe864b748fc509074b8dded9~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[Zero Click Searches Hit An All Time High. That's Not The Story.]]></title><description><![CDATA[The headlines say AI is quietly killing search and the open web with it. The actual data tells a stranger, more useful story. Here's what most people are misreading.]]></description><link>https://www.jbowmancreative.com/post/zero-click-searches-hit-an-all-time-high-that-s-not-the-story</link><guid isPermaLink="false">6a70c285d9c2f27b9b126a2a</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 03 Aug 2026 16:32:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_49630a5728ea4d699e73fe9337683b4c~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[The Google AI Opt Out Is Not the Escape Hatch You Think It Is]]></title><description><![CDATA[Google's AI search opt out sounds like an escape hatch from AI Overviews. It isn't. Here's what the control actually covers, and the numbers to check before you touch it.]]></description><link>https://www.jbowmancreative.com/post/the-google-ai-opt-out-is-not-the-escape-hatch-you-think-it-is</link><guid isPermaLink="false">6a6e0ba42aa0dd3fa164eb61</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Sat, 01 Aug 2026 15:07:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_f94ecb2957a2402cb9f88602ca7be153~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[More Pages Was Never a Strategy: Why Google Treating Search Pages Like a Hack Should Worry You]]></title><description><![CDATA[Google signaled it may treat spammy internal search result pages as a site quality issue, even handling them like a hacked site. That should make you rethink the old belief that more indexed pages is always a good thing.]]></description><link>https://www.jbowmancreative.com/post/more-pages-was-never-a-strategy-why-google-treating-search-pages-like-a-hack-should-worry-you</link><guid isPermaLink="false">6a6cc7cb5cf1d22b8d76007e</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Content Strategies]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Fri, 31 Jul 2026 16:05:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_e919c9bba3ec4933ad18e028304e3ac7~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[AI Content Doesn't Rank Lower Because It's AI. It Ranks Lower Because It's Boring.]]></title><description><![CDATA[A wave of headlines this week claimed AI-detected pages rank lower. Most people drew exactly the wrong conclusion from it. Here is what the data is really saying.]]></description><link>https://www.jbowmancreative.com/post/ai-content-doesn-t-rank-lower-because-it-s-ai-it-ranks-lower-because-it-s-boring</link><guid isPermaLink="false">6a6cbbb9bd59259eef884cec</guid><category><![CDATA[SEO Trends]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Content Strategies]]></category><pubDate>Fri, 31 Jul 2026 15:14:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bac5a6_dd9181b92d5e4769b68eacf480e6ea1e~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Bowman</dc:creator></item><item><title><![CDATA[“Cold Calling Works” Is One of the Most Misleading Statements in Sales]]></title><description><![CDATA[Saying “cold calling works” is like saying “advertising works.” Okay, compared to what? Under what conditions? With what audience? At what cost? With what follow-up? With what conversion rate? With what level of skill? With what psychological effect on the person doing it every day? Cold calling, by itself, isolated on an island, is not a sales strategy. It is a sales activity. That distinction matters.]]></description><link>https://www.jbowmancreative.com/post/cold-calling-works-is-one-of-the-most-misleading-statements-in-sales</link><guid isPermaLink="false">6a3d4e68444b1affe2990029</guid><category><![CDATA[Sales]]></category><category><![CDATA[Cold calling]]></category><category><![CDATA[SDR]]></category><pubDate>Thu, 25 Jun 2026 15:58:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/199129_714953e02c284af29129907936197639~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Eyres</dc:creator></item><item><title><![CDATA[The Future of Marketing Is Leaner, Smarter, and Less Impressed by Ping Pong Tables]]></title><description><![CDATA[For decades, marketing and advertising had a look. A group of creative people sitting in a room. Someone sipping scotch. Someone smoking a cigarette. A half written tagline on the board. A dramatic pause. Then suddenly, the big idea lands. Boom! Campaign solved. That image has been fed to us for years through movies, television, and the old Mad Men version of the advertising world. The job looked cool, clever, chaotic, and glamorous. Just a few brilliant people sitting around until the...]]></description><link>https://www.jbowmancreative.com/post/the-future-of-marketing-is-leaner-smarter-and-less-impressed-by-ping-pong-tables</link><guid isPermaLink="false">6a15aacda6df50e91989c4e1</guid><category><![CDATA[Marketing]]></category><category><![CDATA[digital marketing]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Digital Advertising]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Tue, 26 May 2026 14:50:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/199129_88552a5c663549caae3a788d5c10399c~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jonathan Eyres</dc:creator></item></channel></rss>